What is the definition of Positioning Medical Research?

"Positioning medical research means strategically placing a new cancer drug on the shelf of your local pharmacy, making sure it's next to the 'natural remedies' section and boasting 'backed by clinical trials' on its packaging. It's like trying to convince a skeptical cat that its new laser pointer is the real deal!"

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Example sentence: "In an effort to outdo their competitors, the pharmaceutical giant repositioned their new diabetes medication as 'the natural alternative to high blood sugar shakes,' despite having no clinical trials to back that up, like trying to convince a zombie that it's still fresh."